WHAT IS CREATIVITY WORKS?
One-in-six of all jobs in London are now in the creative industries. Despite the appeal of the sector for young people, there are significant challenges in terms of accessibility and the under-representation of local communities. Creativity Works is an arts-based employability project for 18-24 year-olds focused on generating greater access to the sector. It also benefits young people through transferable skills, raising confidence and self-belief.
The aim of Creativity Works is to cultivate specific skills and ‘real life’ experiences for young Londoners and provide them with job and training opportunities in the creative industry they feel is most attractive to them and also to give them a sense of focus and hope in these bleak days for youth employment.
London360 partnered with Creativity Works to give NEET (Not in Education, Employment or Training) 18-24 year olds, who have attended London secondary schools, the opportunity to participate in an intense 12-week London360 training and on-the-job experience programme called, Creativity Works: Multi Media Genius Training. This experience gives them creative positive outcomes in employment, personal development and positive choices in their lives, inspiring, motivating and building their confidence and contacts to get a job, apprenticeship or further education, in the creative industries.